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Life is happening faster.
Huge shifts are the norm.

We're all demanding more quality, transparency, innovation, well-being, and fun. For less time, energy, and money.

Old systems are shattering and new ones have yet to be created.

We have to change the game. Create with passion. Take a Leap!

We owe it to the future.


welcome to

play big, inc!

(Yep, Purple Telescope is now playing bigger as Play Big, Inc.)

Who We Are

Our Dynamic Team

Our Dynamic Team

The future is fluid. And so we work in what we call "dynamic teams," pulling together the best-fitting talents for each project – regardless of location. Meet the ring leaders in charge:

Nancy Giordano Founder & Brand Futurist (big idea evangelist)

With an abundance of energy and passion, Nancy has spent her career building, shaping and reviving many of the country’s most prestigious brands. She is a brand futurist and global speaker with a drive to help iconic organizations and bold leaders transform to meet what’s ahead. Sitting at the intersection of cultural, demographic and values trends, she naturally weaves ideas and strategies together to inspire others to create and contribute to the biggest, brightest path forward. Founding TEDxAustin and working with brands as diverse as Nestlé, Acumen, Sprint and Energizer, Nancy is excited to be leading the expansion strategy for HATCH with Yarrow Kraner. Nancy lives in Austin with her three energetic and fast-growing children.

Yarrow Kraner Creative Alchemist (dot connector + creator)

Yarrow is a creator of many things – including HATCH, Chisel Industries and one of the pioneer social networks. HATCH unites extraordinary innovators in diverse creative disciplines and has connected thousands of groundbreakers with global mentors, creating content seen in 154 countries.

A talented filmmaker, Yarrow earned international recognition for immersive storytelling for brands such as Virgin Atlantic and Warner Brothers. Recently honored with a “Human Spirit Award,” Yarrow will be an Aspen Institute Fellow this summer. And with Play Big Inc, he weaves all these talents together to create magical collaboration.

See Yarrow's Chisel Reel >

See Yarrow's Chisel Reel


Jeffrey Sharpe Behavioral Architect & Transformation Design (passionate Maker)

As Creative Director and Architect of JSWorkShop and Play Big Inc, Jeff believes each project has a unique purpose and story; that design and design thinking is about crafting interactions and a systemic approach to problem-solving. Jeff creates works that are human centered and user-focused leading to rich and unexpected solutions, and he guides organizations to unlock their creativity and

develop implementable and sustainable solutions, allowing them to adapt and to lead in our exponentially shifting world.

Lynn Casey Consumer Insights & Action (and crazy big idea generator)

Long-time contributor to Play Big Inc projects like Burger King and Del Monte, Lynn is CEO and Founder of Noesis, Inc. where she helps clients observe and anticipate consumer behavior through their unique methodologies. By using a 10,000-member panel of real consumers all over the world, Noesis relates and relays what is happening, and will happen, in the world of consumer insights, ethnography, trendology and innovation.

with support from

Robyn Post Word Sparkler & Tamer of Whirling Dervishes

Robyn can be found crafting sentences, doggedly dotting Is and crossing Ts, and keeping whirling dervishes (and big thinkers) on task. She has a passion for keeping people connected to meaningful programs and products, implementing inspiring events for the young and young at heart, and empowering others to keep their bodies and minds strong.

And our deep network of collaborators, including:
Jen Spencer Brand Amplifier
Jason Sugawa Designer
Pete Kaminski Info Savant
Mike Leamon Complexity Wrangler
Sunni Brown + Stacy Weitzner
Innovation + Visual Thinking

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