Purple Telescope thinking lives on! Our success is built on understanding the context in which each brand lives and anticipating the cultural momentum it will face in the future.
And so we create a holistic view — mapping the macro picture, considering generational expectations, and then building tight strategic springboards to make sure we really understand what is driving pivotal trends.
We look across a wide range of consumer trends data and meet with key analysts/ change agents to see the patterns informing our future and connecting our collective actions. Synthesizing demographic, lifestyle, values, tech, health, work and play information allows us to see transformative shifts on the horizon AND the key trends driving brand loyalty and love today.
Five (!) generations are actively driving the market right now — working, living, playing and shopping simultaneously. As such, we decode the values and experiences that uniquely shape each and track how each is evolving. This allows us to see those golden business insights that that will be clear to others very soon.
INDUSTRY Insight Springboards
Every industry is undergoing a tremendous shift. We help brands better understand how they compete by reviewing and condensing key industry research/info into the most salient facts, distilling the insights with relevance and synthesizing this all into clear, simple yet powerful category-specific strategic springboards. (And these maps look so cool!)
LASER Trend Validation
Which trends matter most? We laser in to decode the drivers, how they've evolved
over time, the key influencers/tribes and what key experts and analysts anticipate. From these we develop actionable implications on pivotal trends such as conscious consumption, Gen X luxury, Millennial Moms and more!
"A marketplace revolution exists. To be the fittest requires the ability to exist today and thrive tomorrow. Play Big helps us with our roadmap by unveiling the underlying value shifts causing the seismic movements... Nancy is an inspired trend futurist with one hand on the social compass and the other on the corporate light switch. If she had a third hand it would be using chopsticks to eat tofu."
- Michael Londregan, PRESIDENT STELLA TRAVEL